‘2.0’: Akshay Kumar, Rajinikanth starrer already mints Rs 370 crore before its release

It would not be an exaggeration to say that ‘2.0’ is this year’s most-awaited release. The magnum opus starring Akshay Kumar, Rajinikanth has already generated enough buzz with its electric trailer. Now, reports are emerging that ‘2.0’ has already minted Rs 370 crore even before its release.

The makers of Rajini starrer have pre-sold the digital and the satellite rights of all three versions of the film at a whopping amount of Rs 370 crores. With this, the film has already recovered more than half of its production cost even before its theatrical release, reported News 18.com website.

 

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My look in #2Point0 is nothing short of a technological wonder! Watch to know how it was brought to life. @2point0movie @dharmamovies @lyca_productions #2Point0FromNov29

A post shared by Akshay Kumar (@akshaykumar) on Nov 16, 2018 at 2:31am PST

As per the report in Bollywood Hungama, “While the distribution rights of Telangana/Andhra Pradesh, Kerala, Karnataka and Northern belt have already been sold to individual distributors, LYCA has retained the distribution rights of Tamil Nadu and Overseas. They have adopted the self-distribution model at these two major markets given the fact that the business potential is sky high.”

Here’s how the breakdown amount of the ‘2.0’is:

Satellite Rights: Rs 120 crore (All Versions)

Digital Rights: Rs 60 crore (All Versions)

North Belt Rights: Rs 80 crore (Advance Basis)

Andhra Pradesh/Telangana Rights: Rs 70 crore

Karnataka Rights: Rs 25 crore

Kerala Rights: Rs 15 crore

The above figures add ‘2.0’s recovery cost to humongous Rs 370 crore. The film is reportedly made on a gigantic budget of Rs 543 crore. Shankar, apart from being a brilliant director, is also a savvy businessman and strategist. It is also for the first time that the great Rajinikanth is sharing screen space with Bollywood superstar Akshay Kumar.

‘2.0’ releases on November 29, 2018.

Also Read: Video: Check out what went behind Akshay Kumar’s phenomenal look in ‘2.0’

Dhaval Mehta

I am crazy and obsessed with politics, sports and entertainment. A journalist, who is not afraid to give his opinion and believes in calling spade a spade. I like to think on my feet and come up with original, fresh and out of the box ideas.
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