THIS is the amount that is riding on Aamir Khan this IPL season

Superstar Aamir Khan has an unfathomable fan base across the globe. Owing to the prodigious fan-following, the actor is one of the most sought after and dependable faces when it comes to brands. Hence, this IPL season, advertisers have invested over 250 crores on Aamir Khan alone.

Combining the high value of the superstar with one of the most celebrated festivals of India (IPL), Aamir Khan will be visible on the small screens in every IPL break.

Last year, Aamir Khan signed one of the top smartphone brands (VIVO) and he’ll continue to be the face of the brand this year as well. Aamir Khan will be seen selling wares of the title sponsor of the league, digital payments company and a well-known shoe brand.

The digital payments company, on the other hand, has brought on Aamir Khan as its first-ever celebrity endorser. On choosing Aamir Khan as the face of their brand, CEO of the company said, “His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability. Therefore, we felt that Aamir is the perfect brand ambassador for our company as we look to introduce digital payments to a billion Indians.”

The third brand that will kickstart their television campaign with Aamir Khan this premier league season is a premium shoe brand.

Endorsing more than one brand at a time is a departure for Aamir Khan, who has famously maintained that he would prefer endorsing only one brand at a time. The actor has earlier been the face of brands like Snapdeal and Godrej Realty.

On the work front, Aamir Khan will start prepping for his next film ‘Laal Singh Chadha’ which was announced on his birthday.

Also read: Before ‘Laal Singh Chaddha’, Aamir Khan will shoot for THIS film?