Aditya Chopra to kickstart YRF50 celebrations with Ranveer Singh starrer Jayeshbhai Jordaar!

Ranveer Singh fans have a reason to rejoice, the actor will soon be seen gracing the big screen. The talented star who won hearts with his performance in 83, will be seen in YRF’s Jayeshbhai Jordaar. Aditya Chopra has special plans for the Ranveer Singh starrer Jayeshbhai Jordaar. Yash Raj Films is planning to kick start its 50 years milestone with Ranveer’s film.

Aditya Chopra’s Jayeshbhai Jordaar which is slated to release on May 13, is being helmed by Divyang Thakkaris. It is touted to present a new brand of hero and heroism. The much-awaited film, which is produced by Maneesh Sharma, is releasing on May 13, 2022.

A top trade source reveals, “Adi wants to celebrate 50 years of YRF in a big way because he has the biggest slate of films in the industry. Jayeshbhai Jordaar, Prithviraj, Shamshera, Pathaan, Tiger and two more unannounced films make for the YRF50 slate. Plans are being made to celebrate each of these films and the company’s golden milestone in the most unique and innovative manner. The celebrations will get underway with Jayeshbhai Jordaar, a film that Adi, Maneesh, Ranveer and the entire team at YRF feel is a very special film that will touch everyone’s heart and bring back the community watching experience of cinema!”

 

View this post on Instagram

 

A post shared by Ranveer Singh (@ranveersingh)

The source adds, “YRF was clear that if the festivities have to restart, it needs to begin with a project that will get universal love. They are confident that Ranveer Singh in and as the unlikely hero Jayeshbhai Jordaar, will steal people’s hearts and they want this euphoria to kickstart the YRF50 activities. So, all the fanfare will start from this juncture and YRF will unveil various plans that will see the fans get to interact with their favourite superstars in ways that they haven’t done before all year round.”

The source further says, “Jayeshbhai Jordaar’s marketing campaign will see Ranveer change the star-fan dynamics as he will give people, who adore him dearly, access like never before. Post pandemic, YRF wants to reach out and bring people closer to their favourite superstars and that’s what YRF50 celebrations will be all about! It will be hugely exciting to see the top stars of our country reaching out and pulling people back to the theatres post pandemic that had halted how the fan-star relationship was always considered proximate. The strategy is to make people celebrate and enjoy Hindi cinema and the superstars again and YRF50 celebrations will deliver that promise in spades.”

Jayeshbhai Jordaar is about a man who believes in equal rights between males and females in society. The movie will mark the Bollywood debut of Arjun Reddy actress Shalini Pandey. It also stars Boman Irani, Ratna Pathak Shah and Deeksha Joshi in supporting roles.

Also Read: Jayeshbhai Jordaar: Ranveer Singh announces release date in a quirky video, watch