Aishwarya Rai: My brand associations not mere photoshoots

Aishwarya Rai Bachchan, who is associated with global cosmetic brand L’Oreal Paris for over a decade, feels thankful that her brand association is not merely about photoshoots. She is glad it offers an “opportunity to get in touch with the artistic aspects of the business as well as interaction with its top personalities”.

“I am very very thankful that my associations are not just for photoshoots or endorsements for a brand. If you are actually a part of such brand for a long time, you end up having many things,” the former beauty queen said on Wednesday in a video chat from Cannes with the media here.

“Yes, we walk the red carpet here (as ambassadors of L’Oreal Paris), get a touch of artistic aspect of this business like styling, makeup, designers, wear gowns… but at the same time, we get an opportunity to interact with the top people of the business,” added the actress, who shared the frame with leading lights like Salma Hayek and Eva Longoria, among others, at the Cannes gala this year.

At the movie fest, Aishwarya has been grabbing attention with her looks.

Talking about her experience at the Cannes fest, she said: “It’s family to me.”

“I have a long association with Cannes (International) Film Festival. Then, of course, I had privilege of coming here as a jury member. So, the relationship with this festival started on those grounds, which makes it very familiar for me. Now I have a family-like relationship with this fest,” Aishwarya, who has a 13-year-long association with the fest, said.

The festival will conclude on May 24.

Inputs by IANS