Akshay Kumar

Another movie becomes a victim of ‘Death By Wednesday’. The first movie was Besharam and now it is Akshay Kumar’s prestigious project Boss that didn’t make a killing as expected. At present thanks to a new trend in Bollywood everyone is vying for a holiday releases and hunting for a maximum screen release. But this plan of releasing a movie on a Wednesday has backfired and caused a loss.

According to sources, “Boss grossed around Rs. 11.50 crore net on its first day as per early estimates. The figure is decent for a normal day but not for a holiday. The film had to collect Rs. 15 crore net or more as it was a holiday and with a Rs. 11.50 crore net first day number it makes the mid-week release a mistake as the film now will see two days with low collections.”

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It all comes tumbling down when the opening isn’t great and the word of mouth is underwhelming. The traditional three-day weekend then becomes five days, which puts that much more pressure on the film.

Hope filmmaker realize their mistakes and go back to tradition of releasing movies on a Friday.