Alia Bhatt beats Deepika Padukone

Bollywood’s newbie actress Alia Bhatt has beaten the reigning queen Deepika Padukone in Times Celebex stars’ ranking for the month of April 2014. Alia Bhatt is on top of the popularity chart of Times Celebex, along with megastar Amitabh Bachchan. Alia was at the top due to her romcom movie ‘2 States’ that has entered the 100 crore club. Also the excitement generated by her upcoming film ‘Humpty Sharma Ki Dulhania’, ‘Shaandar’ as well as her three brand endorsements. Amitabh Bachchan due to his solo hit ‘Bhootnath Returns’ at this age. Buzz around his next film with R Balki, Piku and his upcoming TV series, as well as his nine brand endorsements.

Times Celebex is a monthly rating index based on several measurable parameters, including the stars’ Box-Office performance, their ability to stay in the news across print, TV and online, their brand endorsement, and their popularity among fans on the internet and social media.

These are taken cumulatively to assign the actors a final rank called the ‘T Score’. Times Celebex is a scientific and robust ranking system based on data collected from 60+ publications and 250+ TV channels, making it the first ever ranking system for Bollywood.