After Dia Mirza and Juhi Chawla, Alia Bhatt comes forward to advocate for the environment, joins hands with ALT EFF

After cementing her place as a successful actress in Bollywood, Alia Bhatt dabbled into production space with her venture Eternal Sunshine Productions. The diva is known to voice her opinions on several environmental issues. Now, she has joined forces with All Living Things Environmental Film Festival, India’s largest environmental film festival. As the festival’s advocate, Alia Bhatt will be lending her support in bringing sustainability and storytelling together.

Alia Bhatt supports the environmental cause

Set to take place from December 1st to December 10th, 2023, the festival now in its fourth year is dedicated to leveraging the power of cinema to address pressing environmental issues. Alia Bhatt and Shaheen Bhatt established their production house, Eternal Sunshine Productions, to bring stories that are relevant, strike conversations, and connect with a larger demographic.

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Speaking of her association with the festival, Alia expresses, “It is such an honour to be associated with All Living Things Environmental Film Festival 2023. Cinema is not just a form of entertainment; it’s a powerful tool for sparking an important conversation, and the festival is a great amalgamation of the same. At Eternal Sunshine Productions, our aim is to tell stories that evoke thought or change in whatever way possible & it’s such a joy for us at Eternal to be supporting a festival that wants to tell powerful stories while being environmentally conscious, driving meaningful change. As a young production company, this will be an instrumental learning and an important step towards fulfilling this vision.”

Other actors who support eco-causes

Over the years, Bollywood celebrities have played a major role in preaching environmental sustainability and supporting various causes. Some of the notable ones is Dia Mirza and Juhi Chawla. Apart from them, Akshay Kumar, Johan Abraham, Rahul Bose, Nandita Das, and Abhishek Bachchan have played a major role in bringing change.

On the work front Alia Bhatt is currently shooting for Vasan Bala’s Jigra. For those unversed, Alia also has her clothing venture Ed-mumma.

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