Amitabh Bachchan has sent a legal notice to a pan masala brand demanding them to discontinue broadcasting his ads as his contract with the brand has been terminated a while ago. Bachchan had announced his withdrawal from the Kamla Pasand campaign in October on his birthday. This announcement had come after the national anti-tobacco organisation requested him to not promote such pan masala brands which falls under surrogate advertising.
Big B was high bashed online for the campaign. As per a report by ETimes, a source revealed, “Came to know from the office of Mr Bachchan, that Legal notice has been sent to Kamala Pasand, to stop Broadcasting the TV commercials with Mr Bachchan immediately… as it was noticed that despite termination of the Endorsement agreement ‘Kamala Pasand’ has ignored the same and is seen to continue Airing the TV Commercials.”
Meanwhile, talking about the earlier statement by big b, it read, “‘Kamala Pasand’… a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising.”
It further read, “Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”
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Meanwhile, on the work front, Amitabh Bachchan is currently seen hosting Kaun Banega Crorepati Season 13. He will be seen in the Alia Bhatt and Ranbir Kapoor starrer Brahmastra, he also has Mayday, Good Bye and Jhund.
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