Amitabh Bachchan to endorse Cycle Agarbattis now

Bollywood megastar Amitabh Bachchan is known to be an endorsement King. The ‘Piku’ actor has a number of prominent endorsements under his belt. The actor has now become a brand ambassador for another prominent name, the Cycle Brand Agarbatti. The famous Southern company is now eyeing the Rs 2,400 crore market.

The head honcho of Cycle brand company said, “We have roped in Amitabh Bachchan to push our brand further and gain market share. We are the largest organised agarbathi player with 20% market share in the organised segment, pegged at Rs 2,400 crore.”

The N R group director Arjun Ranga confirmed that they are trying to expand and double the their revenue by expanding their range in other parts of the country. Now they are looking for expansion towards West Bengal market. They even earn a major share of their profits through exports.