Amitabh Bachchan’s name as ‘Incredible India’ endorser kept on hold

After Bollywood superstar Amitabh Bachchan’s name was connected to the controversial ‘Panama Papers’, proposals of hiring him as the official face of ‘Incredible India’ have been reportedly kept on hold. However, no official confirmation from the Ministry of Tourism’s end has been conveyed yet.

The officials did not acknowledge any links between the controversy and their decision and stated that the task of finding a brand ambassador was to be performed by a PR agency empanelled by DAVP and not the Ministry.

Interestingly, Bollywood actor Aamir Khan who earlier used to endorse Indian Tourism also landed himself amidst a controversy after he expressed his opinion regarding the growing instances of intolerance in the country. Following massive negative reactions from all across the country, the Ministry’s contract with Khan was discontinued. However, the officials never acknowledged the controversy as the reason and stated that the tenure of the contract had expired.

Also Read: AMITABH BACHCHAN AND AISHWARYA RAI BACHCHAN’S CLASH AVERTED

Ranjini Maitra

Journalist. Writer. Reader. Enthu cutlet. Mood-swing machine. Day dreamer. Sandwiched between ‘live life fully’ and ‘lose some weight’. Mantra of life: Love and love more.