Anushka Sharma comes on board to promote Fujifilm’s Instax

Bollywood actress Anushka Sharma is gearing up for the release of upcoming film ‘Sui Dhaaga’ co-starring Varun Dhawan. The movie is based on the concept of ‘Made In India’, which is being promoted by the government of India. The ‘Pari’ star has now come on board for a digital partnership with Fujifilm India to promote its Instax range of instant cameras.

Anushka said in a statement, “Preserving memories with a physical print is the product’s USP. For me, photography is all about self-expression and preserving memories.”

She further added, “Instax captures the magic of the moment and seals it in a picture – instantly, and serves as reminders of those beautiful memories forever. The most compelling reason to use it in the age of digital photography is uniqueness. Once an image is taken, it is truly a one-of-a-kind photo made special with the unique feel of a physical print.”

Got my hands on this cool Instax SQUARE SQ6…An Instant camera brings out so much nostalgia ? #Instaxicated #MakeMemoriesWithInstax @instaxindia

A post shared by AnushkaSharma1588 (@anushkasharma) on Aug 24, 2018 at 1:30am PDT

The company announced via a statement and said, “The collaboration with Anushka — known for her “inherent charm” and “novelty” — is for the period of August to November 2018.”

According to Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd, Anushka’s uniqueness and charm perfectly blends with their brand, and she embodies what the product is about — “young, fun and ‘kawaii’ (cute in Japanese)”.

Fujifilm plans to leverage Anushka’s 45.2 million-plus social media fans and influence over the modern youth to support the product’s popularity.

On the work front, Anushka will also be seen in the Aanand L Rai directorial ‘Zero’ which also features Shah Rukh Khan and Katrina Kaif.

(Inputs By IANS)

Also Read: Watch: How Anushka Sharma learnt the art of embroidery for ‘Sui Dhaaga’