Fortunately or unfortunately, Hollywood films are doing extremely well in the Indian market. Sometimes, Hollywood films do manage to out throw the Bollywood films, which get sidelined by hullabaloo around Hollywood films. It is great that we are getting to watch variety of films, but at the same it is a cause of concern for Bollywood film-makers, as it affects their business. This is something that Arjun Kapoor has pointed out in his recent interview.
So when asked about why certain films do better than the Bollywood films, Arjun says, “Along with us, the South East Asian film industries are also doing fairly well, so we aren’t the ‘last surviving industry’. Their films, content-wise, production-wise, and even recovery-wise have become pretty decent. Take for example, The Jungle Book, which did great business globally, including in India. It’s an Indian story with Indian characters. The dubbed version of the film did better business here than the English one. We have to take the hint that audiences are watching films like these in Hindi. The English film-viewing market has eaten into our business because our content is not good enough. If we provide great content on the same day, even our films would do well. There is food for thought that we have to pull up our socks.”
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He reasons this out by saying that Bollywood movie makers need to provide better and good content to the audience. He says, “The audience is giving us a signal… ‘ki yaar, tum log kuch banaoge jo hum logo ne nahi dekha, toh hum aake dekhenge theatre mein’. It’s just the way you look at it. I completely understand that the thought of Hollywood taking over Bollywood has come up, but they can never do it, because we consume films in Hindi. English films dubbed in Hindi do well. Almost 60 per cent of their collections in India come from the Hindi version. What people don’t realise here is for every Jungle Book and Fast & Furious film, there are 20-30 other films, which are dubbed and they still don’t do well here. Even they have flops, it comes to India. Here, certain kind of films do well like action so there’s F&F which has become a franchise everyone’s looking forward to. People love such films. Vin Diesel is the typical Hindi film hero in that sense.”
He makes sense!
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A strongly opinionated, free-spirited, budding Bollywood journalist, she likes to write anything in her own quirky style. When not running around to get assigned tasks completed, you will find her either painting, indulging in photography or dreaming in the la la land.