Aryan Khan to launch a luxury brand before making his Bollywood directorial debut- Report

Shah Rukh Khan’s son Aryan Khan has been hitting headlines for the past few weeks. The dashing star kid was seen marking his presence at a number of events. He set the internet abuzz by announcing his debut as a writer and a director. Aryan Khan has now reportedly become an entrepreneur, and has launched his own Luxury brand ‘D’YAVOL’.

The 25-year-old is planning to launch a premium vodka brand in India along with his partners: Bunty Singh and Leti Blagoeva. As per Mint reports Aryan Khan and his friends have launched a company named Slab Ventures that has collaborated with a local arm of Anheuser-Busch InBev (AB InBev), the world’s largest brewer, for distribution and marketing purposes.

Commenting on the launch, Aryan Khan said, “My two close friends and I have worked relentlessly over the last five years to bring this global lifestyle collective to life. D’YAVOL delivers a disruptive aesthetic that is backed up by an uncompromising focus on quality and craftsmanship, showcasing the best the world has to offer to discerning consumers.”

 

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He added, “We thought there was a kind of a void in the current space. And when there’s a void, there’s an opportunity, and I think businesses are all about opportunity. The thought was to kind of combine high quality, a youthful disruptive vision, and cool aesthetics and bring it under one roof, and by doing that, appeal to the more mature, discerning consumers as well as the younger generation.”

 

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Last week, taking to Instagram, Aryan announced that he would be making his entertainment debut as a director and showrunner of a series he has written. The announcement was met with congratulations from all sides, including the father Shah Rukh Khan.

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