The New Face of Incredible India – Amitabh Bachchan & Priyanka Chopra

Bollywood superstar Amitabh Bachchan and versatile actress Priyanka Chopra have been named as the new brand ambassadors of Incredible India. Earlier we had Perfectionist Aamir Khan as the face of Incredible India, but now the position has been alloted to the two actors who are at present ruling the roost in Entertainment industry.

The Central Goverment has for the first time directly appointed the brand ambassodors and will be sending confirmation to the ‘Bajirao Mastani’ actress and the ‘Piku’ actor soon. Amitabh Bachchan whose name has been making rounds ever since Aamir’s term was over was chosen due to his non-controversial lifestyle. The other reason for him being finalised is that he has been the face of Incredible Gujarat that has reaped the state much in tourism.

On the other hand PeeCee who has been making India proud with her international stint was also selected with Big B. The two will be appointed for a period of three years, like Aamir Khan will not be given any renumerations.

Aamir Khan who at present is busy shooting for his upcoming film ‘Dangal’ said he respects Governments decision to discontinue his service.