Alyque Padamsee, noted ad guru and theatre personality, died in Mumbai today. The multi-talented Alyque Padamsee was 90 years old. He was best known for his role as Muhammad Ali Jinnah in 1982 historical drama ‘Gandhi’. As the head of Lintas India, he was credited for building it into one of the top advertising agencies in the country.
Bollywood celebrities took to Twitter and offered their condolences. Here are some of the reactions:
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another….#RIP Alyque.— Boman Irani (@bomanirani) November 17, 2018
Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir…a true pioneer. May he rest in peace.
— Nimrat Kaur (@NimratOfficial) November 17, 2018
Saddened to hear of the passing of advertising doyen #AlyquePadamsee
When he was head of Lintas he’d given me some of my early breaks in advertising photography
Ever grateful for the break and opportunity
RIP Sir
??? pic.twitter.com/5aZ8EUVT69— atul kasbekar (@atulkasbekar) November 17, 2018
Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his honesty, talent & intelligence. You will always be loved & missed, RIP Alyque
— Arshad Warsi (@ArshadWarsi) November 17, 2018
Saddened to hear of the passing of a friend,Ad Guru and master in theatre .. what a legacy he has left behind!! ??#rip #AlyquePadamsee ??
— Manisha Koirala (@mkoirala) November 17, 2018
Oh you maverick! Thank You for the most iconic advertisements of our times Rest in Peace #AlyquePadamsee ??
— Kubbra Sait (@kubrasait) November 17, 2018
An advertising genius, a master theatre director and a vociferous social activist who inspired people to fight for justice, and with whom I was fortunate enough to work under and be a friend passed away leaving behind a legacy.
RIP #AlyquePadamsee.— Jaaved Jaaferi (@jaavedjaaferi) November 17, 2018
Deeply saddened to hear of the demise of #AlyquePadamsee Prayers for the departed soul and strenght to the family ???
— Suchitra Krishnamoorthi (@suchitrak) November 17, 2018
Alyque Padamsee’s daughter Shazahn Padamsee has acted in Bollywood films. Bollywood and theatre have lost a great personality in Padamsee. May God give enough strength to Padamsee’s family to cope with tough times.
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