Brahmastra and RRR VFX will transform the audience expectations, says DNEG CEO Namit Malhotra

The audience is eagerly waiting for the release of two major films, Brahmastra and RRR. While RRR was expected to release earlier this year, the release date of the movie has been postponed. Brahmastra starring Ranbir Kapoor and Alia Bhatt is scheduled to release later this year. Both these Bollywood movies are high on VFX and there is a special team that is making sure the audience is treated with a much grandeur experience on the big screen. Namit Malhotra, the chief executive officer of visual effects, animation and stereo conversion company DNEG has spoken about the work his team is doing on the upcoming Bollywood movies Brahmastra and RRR.

Talking about VFX & Technology, and how it’s helping in changing the game for Bollywood, Namit Malhotra said, “With the increasing demand for quality content being consumed by the audience here in India, the onus lies with the filmmakers to up their game in terms of VFX to what’s being produced on the global scale. With projects like Brahmastra, we are positive that it’ll completely transform the expectations of our audience in terms of visual storytelling and create a benchmark for filmmakers across platforms. Our ReDefine VFX teams have also contributed to groundbreaking creature work for RRR on a scale that’s never been seen before.”

Malhotra added, “The evolution of VFX in India and our work with these powerful filmmakers have truly enabled us to dream big and achieve big with our ongoing projects. DNEG’s technology stack demonstrates 20 years of innovation and excellence coupled with a stronghold in our R&D capacity, drawing Bollywood’s top filmmakers towards DNEG’s passion for enabling the creative process and bringing their vision to life.”

 

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For the unversed, Namit Malhotra is the chief executive officer of visual effects, animation and stereo conversion company DNEG. He is also the founder and non-executive director of Prime Focus Limited, world’s largest independent integrated media services company.

Meanwhile, the film Brahmastra is directed by Ayan Mukerji and is scheduled to release on September 9. S S Rajamouli-directed RRR is slated to release in theatres in March, 2022.

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