Carnival Cinemas disappointed with the announcement of 7 big budget films releasing on OTT platform

Yesterday, it was announced by Disney Plus Hotstar that a spectacular line of movies is releasing in between July-October this year. These movies include ‘Dil Bechara’, ‘Laxmmi Bomb’, ‘Bhuj: The Pride of India’, ‘The Big Bull’, ‘Sadak 2’, ‘Lootcase’ and ‘Khuda Haafiz’. Also, the posters of these movies were released.

Well, it seems Carnival Cinemas CEO Mohan Umrotkar is not happy with the move by the producers. Mohan Umrotkar said in a statement: “We stand by our previous statement. It is very disappointing that the filmmakers are opting digital first route when we are just steps away from the theatrical releases with the reopening of cinema halls across the country with all the necessary precautions.”

It further stated, “The economy is reopening and malls have already opened. They just need to have some more faith and patience to hold the content for the big screens, that is what it was made for. During the lockdown, we have participated in many surveys to realize that the audience is waiting for cinemas to reopen. For the entertainment industry to flourish everyone needs to stand by each other. And if films made for theaters release directly on streaming platforms it may hamper the overall growth of the ecosystem.” 

When ‘Gulabo Sitabo’ announced their direct digital release earlier, big players like Inox, PVR and Carnival Cinemas expressed their disappointment.

Also Read: After Inox, PVR and Carnival Cinemas express displeasure over producers releasing their films on OTT platforms