Chehre: Amitabh Bachchan, Emraan Hashmi starrer to take digital route post theatrical release: Anand Pandit

One of the most anticipated films currently in Bollywood is the mystery thriller, Chehre. The film is special for multiple reasons. Emraan Hashmi and Amitabh Bachchan are sharing the screen for the first time. Last but not the least, the Rumi Jaffery directorial marks a comeback of Rhea Chakraborty. With the ongoing pandemic affecting the film industry on a huge scale, a lot of films releasing on the webspace. Gulabo Sitabo, Laxmii, Dil Bechara, Coolie No 1 are some of the films that were released on OTT.

Now, producer Anand Pandit has confirmed to Koimoi that Chehre will eventually take the digital way too! Anand Pandit shared, “Yes, sure it will be (released on OTT). In fact, we have already contacted Amazon. That would be after an 8-week embargo, once it is released in the theatres. Then it will be premiered on the streaming platform.”

He also adds, “We had earlier a discussion about it, but never thought about it seriously. I along with the entire cast and crew were convinced that we want to have a theatre experience. We want to help the exhibitors to open up their theatres. We wanted to take entertainment to a bigger screen because of Mr. Bachchan, Emraan Hashmi, Annu Kapoor, and our production value is also very big. So we didn’t want to restrict it to a Television screen or a mobile phone. That’s why we decided we don’t mind waiting for one year but we wanted to give that experience to the people,”

 

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Annu Kapoor, Krystle D’Souza, Drithiman Chatterjee, Raghubir Yadav and Siddhanth Kapoor also star in the mystery-thriller, backed by Anand Pandit Motion Pictures and Saraswati Entertainment Private Limited.
The film was earlier scheduled to be released in July 2020 but was pushed due to the coronavirus pandemic. “Chehre” is now gearing up to open in theatres on April 9.

April will be a busy month for Anand Pandit, whose two other productions also release the same weekend. His Abhishek Bachchan starrer “The Big Bull”, is heading to Disney+ Hotstar VIP to release on April 8, while his Marathi film “Well Done Baby” will premiere on April 9 on Amazon Prime Video.

ALSO READ: Chehre Trailer: Emraan Hashmi & Amitabh Bachchan’s crime-thriller looks intriguing; Rhea Chakraborty finally makes an appearance