Bollywood Badshah Shahrukh Khan is all set to promote his next ,a Rohit Shetty movie Chennai Express in an unusual way. SRK co owner of KKR will be promoting it by appearing during the Extra Innings T20 at the face off of the cricket extravaganza.
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SRK has made a promotional trailor in which he has asked fans to ‘Express Yourself’with the title track playing in the background of the promo.
Shahrukh might even launch the official trailor of Chennai Express during the IPL final Sunday.
Hope this unique launch will reap benefits for Chennai Express.