Yeh Ballet director Sooni Taraporevala accuses Deepika Padukone’s latest ad of plagiarism; asks, ‘Are you so creatively bankrupt?’

Deepika Padukone was recently seen in the Levis ad. The advertisement has been doing pretty well on the internet but looks like it has landed in a controversy. Yeh Ballet director Sooni Taraporevala has accused the ad of plagiarism as she claims the set has been copied from her movie.

But, the production designer for the advertisement, Rupin Suchak, has admitted to recreating the set from Yeh Ballet deliberately as it was the demand of the ad-makers. “Yes, we did 🙂 in fact that’s what our director wanted so we had to recreate that,” Rupin replied to a comment on Instagram by a user who asked about recreating the set.

Sooni took to her Instagram handle and shared screenshots of the set from Yeh Ballet and Deepika’s latest ad. She wrote in the caption, “A couple of days ago @cindy_jourdain brought this @levis_in ad to my attention. I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized & created out of a derelict space by Shailaja Sharma @shalzoid (our PD) from scratch and dismantled after our shoot. No such dance studio exists in Mumbai which is why we built it. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot). Would Levi’s and the director ever think of doing that in the west without permission/acknowledgement, and passing it off as their own creative work? This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that.”

She further called out the ‘copycat culture’ in India when it comes to entertainment, she wrote, “Copycat culture in India needs to be called out and cancelled. You would think a foreign production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv”

The filmmaker also added that this has nothing to do with the Padmaavat actress, “PS. contrary to what clickbait news headlines say, this has nothing to do with Deepika Padukone or anyone else in the cast (sic).”

 

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A post shared by Sooni Taraporevala (@soonifilms)

Meanwhile, on the work front, Deepika will be seen in 83 with Ranveer Singh. In Pathan, she will be seen with Shah Rukh Khan and John Abraham and in Shakun Batra’s next with Siddhant Chaturvedi and Ananya Panday.

Also Read: Deepika Padukone gets mobbed; a woman snatches the actress’ purse in viral video