Earth Day: Bhumi Pednekar launches Environmental Footprint Calculator

The kind of times that we are living in, environmental conservation is the need of the hour. Today on Earth Day, Bhumi Pednekar has launched Environmental Footprint Calculator. The actor and climate advocate has also kickstarted a nationwide pre-owned clothing collection drive for Climate Warriors. Bhumi has been constantly raising awareness and helping people understand how they can lead more climate-friendly lives. The actress has now come up with a novel way for individuals to contribute to significant environmental conservation in a simple and practical way.

Joining hands with preloved thrifting store Dolce Vee, Bhumi has launched the Dolce Vee Environmental Footprint Calculator. For the first time, when you buy a piece of preloved clothing, you will also be able to see the estimated water and carbon savings associated with it.

For instance, the most recent pair of jeans they processed saves an estimated 1826 litres of water, which is about as much as a person drinks in a year, and an estimated 4 kg of carbon dioxide or equivalent greenhouse gases, which is roughly equivalent to driving a car for 23 km – all from buying that single pair preloved over newly manufactured.

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“On Earth Day, I will be giving pieces from my wardrobe a new life with you, and also launch the Dolce Vee Environmental Footprint Calculator so you can see your very real impact by choosing preloved. Everyone can be a Climate Warrior with this initiative. If you have good condition clothing and accessories that you’d like to share, you can donate them for a charity sale too! Just DM on the Instagram handle @dolceveelove, and we can sort out doorstep pickup from you, wherever you are across India. What’s more, you will even be given an estimate of the water and carbon savings arising from your contribution!,” shares the Sonchiriya actress.

The Bala actress is leading by example. She will go live on her social media platform for an interactive session to give her fans a live demo of how the calculator works, and fans will be able to send in information on their clothing for a live on-the-spot assessment of the Water and Carbon statistics associated with their own pieces!

On the work front, Bhumi will be next seen in Badhaai Do alongside Rajkumaar Rao. She also has Takht in her kitty.

Also Read: Bhumi Pednekar tests COVID negative; says, “I am super positive about life”