IIFA 2022 becomes the 1st International Indian Film Award show in the Metaverse

IIFA 2022 is all set to be held on Yas Island, Abu Dhabi, on June 3rd and 4th, 2022. The event brings together the very best of Indian cinema and the film fraternity. It will be hosted by Salman Khan and a host of Bollywood celebs will bring the house down with their spectacular performances.

The 22nd edition of the International Indian Film Academy (IIFA) Weekend & Awards is being held in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of magnetic experiences.

With the rise of the digital culture, as an extension of the brand, IIFA is all set to thrill fans in the Metaverse for a one-of-a-kind experience with Bollyverse, as their Official Metaverse Partner. All IIFA events will be covered on Bollyverse including IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, After Party, Stage rehearsals and Touchdown as well as the much-awaited Awards Ceremony. IIFA Backstage will give you a sneak peek at the behind the scenes and all that it takes to bring this glamour-studded entertainment to the world. Then we take you to the action outside where the sound of excited fans, mesmerizing stars, and the shimmer of gorgeous regalia takes the Green Carpet at this year’s celebration to a whole new level!

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Noreen Khan, Vice President, IIFA says, “Over the past 22 years IIFA has entertained and offered the greatest unforgettable experiences for audiences around the world. This year marks the 22nd Edition of IIFA Weekend & Awards in Yas Island, Abu Dhabi, and IIFA is excited that as an extension of the brand we will be the first International Indian Film Award Show to go into The Metaverse. As always IIFA will be bringing together the very best in Bollywood talent for the metaverse, where even more millions of fans can enjoy the experience. We look forward to working with Bollyverse and this new innovative realm for IIFA with the latest technology.”

Kishore Samtani, Bollyverse’s Founder said “We are thrilled to collaborate with IIFA to bring you the biggest celebration of Indian cinema in the world to the Metaverse. Our technology and management teams are on the ground in Abu Dhabi working tirelessly in readiness to capture all the IIFA experiences.”

For the unversed, Bollyverse is an entity on Metaverse where everything Bollywood happens. From award ceremonies to gaming with your favourite stars, to brand endorsements and meta shopping, this is the place to be for anyone passionate about Bollywood.

Also Read: IIFA 2022: Salman Khan to host the gala affair, Shahid Kapoor, Ananya Panday and others to give smashing performances