IIFA 2025: Shah Rukh Khan, Kartik Aaryan & Nora Fatehi add glam to launch event; deets inside

The International Indian Film Academy (IIFA) Weekend & Awards proudly unveils its historic Silver Jubilee edition, a landmark celebration honouring 25 years of Indian cinema’s global legacy. Set to take place from March 8th to 9th, 2025, in the enchanting Pink City of Jaipur, Rajasthan, this milestone event promises an extraordinary fusion of cinematic artistry and cultural heritage.

IIFA 2025

The Silver Jubilee year of the International Indian Film Academy (IIFA) will kick off with an extraordinary celebration in Jaipur, this March. Set against the majestic backdrop of Rajasthan’s regal charm, the prestigious IIFA Weekend & Awards will seamlessly merge the timeless elegance of the Pink City with the glitz and glamour of Bollywood, setting the stage for an unforgettable series of festivities.

Rajasthan, often referred to as the Land of Kings, is a treasure trove of rich cultural heritage, vibrant traditions, and historical significance. Its grand forts, opulent palaces, and timeless architecture echo the tales of its royal past, while its lively music, captivating dance forms and colourful festivals showcase the region’s deep artistic roots. From the intricate craftsmanship of Jaipur’s jewellery and textiles to the delectable flavours of its cuisine, Rajasthan’s culture is a harmonious blend of history, art, and celebration, making it the perfect host for a landmark event like IIFA.

IIFA Silver Jubilee celebration

As the IIFA enters its 25th year in 2025, it marks a momentous milestone—celebrating a quarter-century of cinematic excellence while redefining its legacy for the future. This year’s theme, ‘Silver is the New Gold,’ beautifully symbolizes this transformation: silver reflects tradition and achievement, and gold embodies brilliance and aspirations. Over the past 25 years, it has become a powerful symbol of unity, fostering cultural connections and championing cinematic brilliance through its visionary journey. From its inception in 2000, IIFA has evolved into a transformative global platform, taking Indian cinema beyond borders and captivating audiences worldwide.

The 25th edition of IIFA promises a spectacular three-day celebration. A Legacy of 25 Years: IIFA Announces Its Milestone Edition in Rajasthan’s Cultural Capital, and is set to take place on 8th -9th March 2025, Jaipur, Rajasthan. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards Co-Presented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of the industry’s evolving landscape. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honouring cinematic excellence and celebrating Indian cinema’s profound impact on the global stage.

This landmark Silver Jubilee edition will unite luminaries from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With a dazzling mix of cultural festivities, star-studded appearances, and breathtaking performances, it will pay tribute to the vibrant legacy and transformative power of Indian cinema.

Shah Rukh Khan on IIFA 2025

Set against the majestic backdrop of Jaipur’s timeless heritage, IIFA 2025 promises to be the most spectacular and memorable celebration in its 25-year history—a grand tribute to artistry, innovation, and the enduring spirit of cinematic connection.

As 2025 marks the Silver Jubilee celebrations of the International Indian Film Academy (IIFA), Shah Rukh Khan, the cinematic icon and a cherished star in IIFA’s remarkable 25-year journey, graced the Mumbai press conference. Sharing his excitement about being part of the milestone Silver Jubilee Edition in Jaipur, Rajasthan, Shah Rukh said, “Some of my most treasured memories are woven into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city of Jaipur, Rajasthan, is nothing short of magical.”

Further talking about IIFA 2025, Shah Rukh Khan stated, “From the iconic inaugural ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has been a shining beacon of Indian cinema’s global resonance. It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. To be part of this extraordinary journey fills me with immense pride and gratitude. As we gather to celebrate IIFA’s historic milestone, I eagerly look forward to reliving the magic and creating new memories with fans and friends in the heart of Rajasthan.”

Actor Kartik Aaryan – who is eagerly gearing up for his debut as the host of the world’s grandest celebration of Indian cinema, too was present at the launch. Alongside Shah Rukh Khan and Kartik, Nora Fatehi too is set to dazzle audiences with her performance at IIFA’s landmark 25th edition in Jaipur.

Kartik, Nora on the event

Kartik Aaryan shared his excitement about hosting the landmark 25th edition of IIFA in Jaipur, Rajasthan, saying, “I am thrilled to celebrate the global success of Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the honour of hosting IIFA’s historic 25th-anniversary celebration this March. Making my debut as the host for the world’s biggest celebration of Indian cinema is something I have eagerly anticipated, and it’s the perfect way to kick off 2025.”

He concluded by saying, “IIFA’s grand milestone in the Pink City promises an unforgettable spectacle for fans across the globe.”

Nora Fatehi expressed her excitement about performing at the IIFA Weekend and Awards, saying, “IIFA has always been a celebration of the best in Indian cinema, creating unforgettable memories for artists and fans across the globe. My journey with IIFA began in 2022, and this being my fourth consecutive performance on its grand stage, I continue to feel the unmatched love and energy of audiences who make this platform truly spectacular.”

She continued, “As IIFA celebrates its 25th anniversary, it stands as a shining symbol of Indian cinema’s boundless creativity and universal appeal. Being part of this historic Silver Jubilee celebration in Jaipur, Rajasthan, is both a privilege and a moment of immense pride. I am incredibly excited to perform at IIFA’s monumental anniversary celebration and create yet another unforgettable memory with the fans and the IIFA family!”

Mark your calendars for this iconic celebration of Indian cinema and global artistry in the heart of Jaipur, Rajasthan.

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