Industry Riding on Three Khan’s

In Bollywood if  you are a Salman,  Aamir,  Shahrukh Khan you hold the industry in your palm.Such is the clout of the Khans here,filmmakers don’t think twice before using the Khans’ names generously in films.So what if you couldn’t  get a Khan to star in your film or do a cameo, you can always bank on their gigantic fan bases to get some attention for your film.

As per industry insiders,Amod  Mehra, trade analyst,says about this trend “Mentioning the Khans in movies increases their value, and helps market the product. Smaller budget films get immediate attention. If people like the joke made about a popular name, the curiosity rises and that is what marketing is all about.”

Well what can we say,mentioning Tata or Ambani won’t sell your films but the Khans will sell anytime .