Irrfan Khan’s new promotional strategy for ‘Madaari’ is unconventional

Irrfan Khan has come up with a new promotional strategy for ‘Madaari’ which is unconventional.

Irrfan says that in multiplexes they can place interactive standees with damrus. When people see the damrus, they will hit them and then write about serious issues affecting the society on standees. This promotional idea aims to awaken the people to take responsibility for any situation. Now isn’t that an innovative way of promoting the movie and also making people realize the need to become more responsible?

The film is based on a real-life incident that took place at the under-construction overhead Metro bridge on Andheri-Kurla Road in suburban Marol. Irrfan Khan is playing a vigilante in the moviethat releases on July 22.

ALSO READ: Irrfan Khan & Nishikanth Kamat promote Madaari at Wilson College

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.