Superstar Salman Khan, who is at the moment riding high on the wave of success, is very much in demand not only by Bollywood producers, but also for endorsements by several brands. At the moment he has got seven major brands in his kitty. A Rajasthan based cement company wanted Salman Khan to endorse their product but the star demanded Rs 20 crore from them as he had apparently received Rs 20 from a cola brand.
As per sources,the same amount was simply unaffordable for a Rajasthan – based cement company who allegedly wanted to sign the star as the face of their product.“The brand is relatively new and the amount offered was to include the commercial as well as promotional events.” The representatives of the company met his managers and they had apparently green signaled the deal, but it did not materialize due to the high demand .
As per insiders, “Salman feels that since the brand is not very well-known, he should at least get a big amount. The brand had no option but to drop their plan.”