Kareena Kapoor relaunch Tetley Green Tea

Actress Kareena Kapoor has been roped in as brand ambassador to ‘Tetley Tea’ that is being relaunched by the Tata Global Beverages Limited. They have launched the Green Tea  with an aim to take the product to small town markets .Vikram Grover said , “We have relaunched the green tea in the domestic market. We want to take it to the tier II and III markets and for this we will have to reach out to public in a big way and so have appointed Kareena Kapoor to take our brand to interiors”.

He further added, “We have made significant investments for this. We will reach out to public through print, digital and TV.Of our total tea revenues, green tea currently has a very small share and is dominated by black tea. But we expect the green tea segment also to contribute significantly and this is a move towards it.”

Tetley Tea, sold across 40 countries, comes in six flavours in its green tea portfolio including ginger, mint, lemon, honey & lemon, citrus & spice and aloe vera. Currently, the domestic green tea market is Rs 100-150 crore and the company enjoys market share of 35-40 per cent.

Check out the video of Karena Kapoor shooting for Tetley Tea campaign

http://www.youtube.com/watch?v=WjhHm7URcW8