‘LoveYatri’ actor Aayush Sharma aces the debut game

Salman Khan‘s brother-in-law Aayush Sharma’s entry in Bollywood was closely watched. The actor, who made his debut with ‘LoveYatri’, wasn’t let off the hook easily despite the notions surrounding his launch. During interviews leading up to the release, Aayush was often asked if he had it easy because Salman Khan Films (SKF) launched him, something any debutant would aspire for. A big question mark was looming large on whether he would be accepted by the public. There was also doubt on whether Salman’s loyal fans would extend their love and support to Aayush, which they usually keep reserved only for their favourite superstar.

There was even the issue of the romantic drama not releasing in theatres in Indore where Salim Khan chose to stand up to exhibitors over their protest against the imposition of entertainment tax, over and above GST. This was a call that was made keeping in mind the larger interest of theatre owners and exhibitors. While the stand is worth applauding, the fact that the film didn’t get the support of Dabangg Khan’s fan clubs in Madhya Pradesh did hamper it’s overall box-office numbers. Its collections bore a loss nearing Rs.70 lakh due to the strike in Madhya Pradesh.

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Anyways, the movie earned Rs.2.18 cr on its opening day. The film clashed with another at the box office but still managed to make good money. What worked in ‘LoveYatri’s favour was the word-of-mouth and the ‘feel-good’ factor. Youngsters found a love story that they could relate to and Aayush’s boy-next-door charming act won people’s heart. While the opening box-office numbers validate the audiences’ love for the romantic musical, Aayush garnered praise for his dancing skills as well. It isn’t easy for an all-debutant film to get love from the audience given that the lead pair — Aayush and Warina Hussain and director Abhiraj K Minawala are all first-timers.

The film’s soundtrack, especially the ‘Chogada’ song, has become a rage in this Navratri season. The other songs of the film are also topping the music charts. The film’s soundtrack is a big contributor to the response that the film has been receiving.

At a time when newcomers are closely watched and critiqued, Aayush’s effort was praised by the reviewers. The actor has emerged as a strong contender in the list of debutants that Bollywood has seen this year and it seems he’s here to stay!

Also Read: Aayush Sharma and Warina Hussain get candid with us while playing ‘Never Have I Ever’