Makers of ‘Ittefaq’ take a different turn, will not be rigorously promoting the movie

Promotions have become a very important aspect for a film. Makers go all out to promote and sell their film on every platform, and it is even said that if the film is not very well promoted then it might not get a good opening at the box office. However, the makers of Sidharth Malhotra and Sonakshi Sinha-starrer ‘Ittefaq’ seem to have taken a different turn.

The movie won’t be promoted rigorously. There won’t be media interactions and the celebs won’t be going on any reality show to promote the film. Film producer and distributor, Girish Johar took to Twitter to inform everyone about it. He tweeted, “”No Promotion” stand by #Ittefaq makers.EXCELLENT Hope it paves way for more to follow @S1dharthM @sonakshisinha @karanjohar @RedChilliesEnt.”

"No Promotion" stand by #Ittefaq makers.EXCELLENT Hope it paves way for more to follow @S1dharthM @sonakshisinha @karanjohar@RedChilliesEnt

— Girish Johar (@girishjohar) October 5, 2017

To this film exhibitor, Akshaye Rathi tweeted, “No promotions? As in?”

No promotions? As in?

— Akkshay Rathie / अक्षय राठी 🇮🇳 (@akshayerathi) October 5, 2017

Well, then Karan Johar, one of the producers of the movie, quoted retweeted Akshaye and said, “No interviews at all…no interaction with the media…no television appearances..just digital and print build up..safeguarding the intrigue.”

https://twitter.com/karanjohar/status/915844287362772993

‘Ittefaq’ is a remake of 1969 release with the same name. At that time when every movie had songs and dance sequences, BR Chopra did something different by not having even a single track in the film, keeping the runtime short and narration brisk. And now for the remake too the makers are doing something different by not promoting it like every other movie nowadays. (Also Check: The mystery is densing up! Watch the trailer of Sidharth and Sonakshi’s ‘Ittefaq’)

‘Ittefaq’ also stars Akshaye Khanna in a pivotal role, and it is slated to release on November 3, 2017.

Source: Twitter

Murtuza Iqbal

‘Eat Sleep Bollywood Repeat’ is his life Mantra. Dance is his first love and Rani Mukerji is his eternal crush. He is someone who loves being himself, and as for the ones who don’t agree, his reply? “Talk to my hand!”