‘Nachunga Aise’ Song: Kartik Aaryan rocks in his digital avatar in this upbeat virtual single

Bhushan Kumar’s T-Series has released a never-seen-before video song ‘Nachunga Aise’ featuring Kartik Aaryan. The song has been created using Virtual Production Technology by Retrophiles.

Created by Om Raut, composed and sung by Millind Gaba penned by Asli Gold, and choreographed Bosco-Caesar, the upbeat dance song has a catchy tune and fun millennial lyrics that will resonate with the youth. This is the very first time that the audience will experience a video that is made in a completely digitized manner. The song is all set to own up space and pave the way for future music production.

Talking about introducing a new kind of music video, Bhushan Kumar says, “We have tried to give our audiences some different experience whenever we try to produce a film or song. Nachunga Aise is one such effort put by the team at T-Series and Retrophiles. We have created a cutting-edge, virtual video that’s never been attempted before. After working with Kartik in several films together, we have seen he has a wonderful connection with the youth. So we unanimously agreed that Kartik was the best choice to base our digital avatar on.”

Watch the song here.

To his fans who will experience their favourite actor in a completely different way, actor Kartik Aaryan says, “It’s really flattering to have the character in ‘Nachunga Aise’ modelled on me. I’m glad to collaborate with Om Raut ‘Nachunga Aise’ is such a fun, dance track. I think the concept is very cool and I’m happy to be a part of something that’s so futuristic and digitally forward. Hats off to T-Series and Bhushanji for pulling this off.”

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