No Thursday release for ‘Ittefaq’ in UAE

Not just in India, but most of the Bollywood biggies get a wide release overseas as well. In international markets, UAE surely plays an important factor for a Bollywood movie as the collections from there are quite high. In UAE, movies mostly release on Thursday, but this week that won’t happen.

This week’s release ‘Ittefaq’ starring Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna didn’t have a release today in UAE. Well, the reason behind it is that the movie is a suspense-thriller and the makers want to keep the suspense a secret. This is surely a smart move by the makers, as thanks to social media, people would have easily come to know who the killer in the movie is.

‘Ittefaq’ is a remake of 1969 release with the same name. The film starred Rajesh Khanna and Nanda in the lead roles, and was a hit at the box office. Talking about the 2017 release, the movie is not being promoted rigorously. The actors are not seen giving interviews nor they are promoting the film on the reality shows.

It will be interesting to see if this strategy of ‘no promotions’ will work in the favour of the film or not. (Also Read: Here’s a striking similarity between Sidharth’s s*x life and his film ‘Ittefaq’!)

Murtuza Iqbal

‘Eat Sleep Bollywood Repeat’ is his life Mantra. Dance is his first love and Rani Mukerji is his eternal crush. He is someone who loves being himself, and as for the ones who don’t agree, his reply? “Talk to my hand!”