“Overload of content in the digital space will soon witness a downfall,” says Naman Bhutra

Over the past few years, we have seen a tremendous upsurge in the creation of online content. The advent of digital media has proved to be a boon as it had led to the production of so much fresh and interesting content that there is no dearth of options for the consumers.

The viewers are spoilt for choice as they have OTT platforms like Netflix, Amazon Prime, Hotstar, Zee5 and many more at their disposal. The kind of content these platforms offer is also commendable. As you can watch International films, popular TV series and regional content by just paying a minimal amount as the monthly or annual subscription charges. What more one could have asked for?

However with so many options available for the viewers, naturally there’s cut-throat market competition in the OTT space. In order to maintain dedicated viewership, some of these platforms are now even offering content for free of cost. After all who would like to lose their viewers? Now, this has led t0 the availability too much content (almost free) and naturally, it is killing the craze.

Commenting on this overload of content, CEO and founder of a popular digital marketing company, Deep Dive Digital, Naman Bhutra says, “Even though we are happy about the boon of OTT platforms in the world, too much of it and the freebie strategies applied by these companies are likely to see its downfall soon.”

Naman has more than a decade of experience in the field of digital marketing. The multi-talented young man is also an expert in managing various brands and some of the A-lister stars of Bollywood. Being a part of DigiOsmosis in the past, Naman has also founded one of the popular Bollywood news website, Bollywood Bubble.

Naman also wonders if Indians too will go the USA way with these surplus OTT platforms, as we as a society are always influenced by the West.

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Pooja Sharma

Cinephile. Bibliophile. Pluviophile. Selenophile. Autophile. Aesthete. Blood group- Tea positive. Poetry lover. Sucker of rom-coms.

PS: Sharmaji ki Ladki sucks at writing bios.
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