Parineeti Chopra roped in to endorse Sugar Free

Bollywood actress Parineeti Chopra, who has a sweet tooth, has been roped in as the brand ambassador for Sugar Free, a sugar substitute category product, in India.

Parineeti is part of a new TV commercial for Sugar Free’s new brand campaign.

“I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar…. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices,” Parineeti said in a statement.

Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternative to direct consumption of sugar. The brand’s new tagline “Smartness Waali Sweetness” is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

“Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health… The concept of ‘Smartness Waali Sweetness’ emphasises on the smarter choice – To give up sugar, not the sweetness,” said Tarun Arora, COO, Zydus Wellness.

The new commercial which went on air on May 5 sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani.

On why the ‘Ishaqzaade’ actress was chosen for the campaign, Arora said: “Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle.”

Inputs from IANS

Also Read: PARINEETI CHOPRA WANTS TO PERFORM A FIRE ACT

Amod Pandit

Quiet, resonant, and creative, he can be seen immersed in his own world, and puts in his heart and soul into the one passion that he has, Bollywood. His line for survival? Feel happy to be a part of it.