Prernaa Arora of KriArj Ent. collaborates with Next-Gen Producers panel at MAMI!

Yesterday, Prernaa Arora of KriArj Entertainment, teamed up with filmmakers Nikkhil Advani and Vikramaditya Motwane at the Next Generation Producers’ panel, at the 19th Mumbai Film Festival.

This year with a slew of successful movies like ‘Toilet – Ek Prem Katha’ and ‘Rustom’, KriArj Entertainment has turned out to become a gamechanger. With strong content-oriented projects and path-breaking subjects, it has turned out to be a really successful production house. The good news is that the producer has already announced 8 exciting projects and that too with some of the most popular superstars and finest filmmakers in the country.

Prernaa Arora shared her insights at the Film Festival and said, “When you make a film a lot of things are at play. There’s a script, there’s a director, there’s viability and feasibility you account for and there are actors who work for you. I’m not making a film for myself or my company. I’m making a film for the audiences who pay their hard-earned money to buy tickets to watch my film.” (Also Read: ‘Kedarnath’ first look: Sara Ali Khan is a beautiful belle in the mountains)

Talking about integrating newcomers into the industry Prernaa adds, “I’m trying to make a difference here. I want to reach out to new people. A lot of my directors are new. I am working towards a change.” Well, it’s amazing to see them growing exponentially and we are equally upbeat about their upcoming projects.

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.