Priyanka Chopra’s Bumble app talks about equality and challenges gender stereotypes

Priyanka Chopra is currently on a cloud nine. The Desi Girl has now become a global entity and her career is going from strength to strength. Now, Priyanka has launched an app called Bumble, which is a dating app.

Bumble, the woman-first social network with almost 50 million users worldwide, debuted #EqualNotLoose, a fully integrated marketing campaign across India that celebrates the empowerment of Indian women. It challenges the judgment that too often accompanies their pursuit of independence and achieving their professional and relationship goals.

Bumble’s vision is a world free of misogyny, where all relationships are equal. With this campaign, Bumble aims to encourage Indian women to feel liberated from societal judgements that hold them back and that they are free and empowered to make their own choices in love, life and business.

Watch the video:

Priyanka Chopra even stars in the app’s campaign’s TV commercial with a message that champions gender equality and the everyday moments in a modern Indian woman’s life as she makes empowered choices: to be ambitious at work, curious in love, and to live confidently and freely, on her own terms. The commercial will be airing all across India.

“At the heart and soul of Bumble is a mission to empower women worldwide and we’re so honoured to be sharing that message with our users in India in a campaign that stars our dear friend and partner, Priyanka Chopra Jonas,” said Whitney Wolfe Herd, Bumble Founder and CEO.

She further added, “To tear down generations-old stigmas, you must first make people aware of the issues and start the conversation, and we’re hoping our collaboration with Priyanka will help do just that.”

We certainly hope that Priyanka Chopra’s Bumble app becomes a smashing hit.

Also Read: NickYanka visit Salman Khan’s house post their wedding reception; Deets inside

Dhaval Mehta

I am crazy and obsessed with politics, sports and entertainment. A journalist, who is not afraid to give his opinion and believes in calling spade a spade. I like to think on my feet and come up with original, fresh and out of the box ideas.
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