Radhe: Salman Khan starrer to have multiformat release; TRAILER to be out on THIS date

Finally ending all the speculation regarding its release date, Salman Khan’s highly anticipated film Radhe: You Most Wanted Bhai will now have a multiformat release. Yes, the film will now release in cinemas and on a digital platform simultaneously. Keeping with the tradition of Eid releases, Salman Khan Films and Zee Studios have shared the mega release plan for Radhe: Your Most Wanted Bhai. Helmed by Prabhu Deva, the film will have a wide theatrical release internationally on 13th May 2021 and it will also premiere on ZeePlex. The film’s trailer will be out tomorrow i.e April 22.

Salman Khan’s films are complete mass entertainers. However, the current Covid situation in the country may only allow limited theatrical attendance, leaving many die-hard fans of Salman unaddressed. Keeping that in mind, ZEE Studios has come up with a simultaneous multiplatform strategy for the film’s release. Radhe: Your Most Wanted Bhai will now be released in theatres worldwide and on ZEE5 with ZEE’s pay per view service ZEEPlex and also on all leading DTH operators i.e. Dish, D2H, Tata Sky and Airtel Digital TV. Thereby giving the audience multiple options to watch the film at their convenience.

 

View this post on Instagram

 

A post shared by Salman Khan (@beingsalmankhan)

Commenting on the new development, Salman Khan Films’ spokesperson said, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”

Speaking on this Shariq Patel, CBO, Zee Studios shared, “We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”

Radhe also features Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. So arent you guys excited about the film’s release?

Also Read: Release of Salman Khan’s Radhe postponed due to COVID spike? Here’s what the actor has to say