Rakesh Roshan spills the beans on his promotional activities for ‘Kaabil’

Rakesh Roshan is geared up for his romantic thriller production ‘Kaabil’ that will be releasing on January 26, 2017. The movie features Hrithik Roshan and Yami Gautam in lead roles. The trailer of ‘Kaabil’ was in the spotlight for getting leaked and for crossing more than 20 million views.

He recently spilled the beans on his marketing strategy for ‘Kaabil’ and how he is least affected by competition. Speaking to a leading publication, Roshan Sr said, “We will continue with whatever we have been doing earlier. Hum na zyada promotions karne waale hain, na kam (We won’t promote too much or too little). Promotional activities alone don’t make much of a difference. We had already decided and arranged everything in accordance with our release. We have enough theatres to exhibit our movie. We only need to work sincerely and in a justified manner.”

SRK-starrer ‘Raees’ will also be releasing on Republic Day but Roshan Sr is least affected by all of this. He says, “Earlier too there would be multiple releases. During our days, if one film was houseful, the crowd would rush to another theatre, where tickets were available.”

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He elaborated on his strategy by citing the example of Aamir Khan’s ‘Dangal’ trailer. “After watching the trailer, the storyline needs to unfold, so that audiences come in with their minds prepared. Look at Dangal’s trailer, it clearly states what the content is and what the storyline wants to reveal. Audiences should know everything from the trailer itself,” added Rakesh Roshan.

Just like the clash of ‘Ae Dil Hai Mushkil’ and ‘Shivaay’, this clash of ‘Raees’ and ‘Kaabil’ will be one to watch out for.

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.