Revealed: The reason why Salman Khan’s film’s are released on Eid

Bollywood superstar Salman Khan‘s upcoming film ‘Bajrangi Bhaijaan’ is gearing up for it’s Eid release. Since ‘Wanted’ broke all records on being released on an Eid, Salman Khan’s movies have become synonymous with the festival. Just as Aamir Khan’s movies are with Christmas and Shah Rukh Khan – Uday Chopra – Abhishek Bachchan’s Twitter banter’s with Diwali. As festive periods have always been considered good for business by the film industry.

Salman Khan’s films have minted at the Box-office, whenever they have been released on Eid. The Khan says that, “During the festive season, families get time to watch films together. A lot of my movies have released on Eid, and I am very happy that Bajrangi Bhaijaan will again be releasing on Eid this year.”

Amar Butala, COO of Salman Khan Films, too added, , “With every passing year, Eid has become synonymous with Salman Khan. Traditionally in Bollywood, Diwali, Independence Day, Republic Day and Christmas have been considered big release windows. But it was Salman’s Wanted that made Eid a lucrative window. Since 2009, he has set new box-office records. With Bajrangi Bhaijaan this year, Salman is also a producer, and we hope to exceed our previous records.”

Kabir Khan, whose Salman Khan starrer ‘Ek Tha Tiger’ too an Eid release said, “Three years ago, I witnessed, from close quarters, the hysteria that surrounds a Salman release on Eid. The ‘Ek Tha Tiger’ release hysteria was a phenomenon that had to be seen to be believed. Over the past decade, watching a Salman film has almost become an integral part of Eid celebrations. As we are approaching Eid this year, I can already feel that familiar sense of public euphoria building up. Can’t wait for Eid to bring on Bajrangi Bhaijaan.”

Kabir Khan’s ‘Bajrangi Bhaijaan’, starring Salman Khan, Kareena Kapoor and Nawazuddin Siddiqui is scheduled to release on Eid 2015.