Was Salman Khan’s ‘Jai Ho’ a victim of January jinx?

Superstar Salman Khan’s, ‘Jai Ho’ was to give competition to Aamir Khan’s Dhoom 3. Aamir Khan’s super-movie Dhoom 3, had created history by grossing over Rs. 500 crore and much was expected from Jai Ho too, but it fell short of the target. Reason being the month of January that is considered a taboo for new releases, the exception being the 26th of January, The Republic Day.

As per sources, the reason being that the North belt that is considered a  big market is under a ‘cold weather’ spell from December end so producers usually avoid releasing a film around that time. On an average, 30 per cent of a film’s revenues come from the North, and if the film has a strong northern flavour, then the percentage can increase even more.

But now the trend seems to be changing, besides January 26 being a national holiday, it is also a time when the cold wave has subsided considerably. For instance, Race 2,  Agneepath, which released in 2012, proved to be the biggest hit for Dharma Productions.

Salman Khan starrer ‘Jai Ho’ released on January 24 and managed to do decent business, but it was a flop if you looked at what ‘Dhoom 3’ managed. Was it the January jinx, that had something to do with it?