Say what! Nikkhil Advani was asked to create a scandal to promote ‘Lucknow Central’

Farhan Akhtar’s last release ‘Lucknow Central’ sadly tanked at the box office. However, after a month of its release, producer Nikkhil Advani has revealed something really shocking. At an event, he said that the marketing team had asked him to create a scandal in order to promote the movie.

He was one of the panelist at 19th Jio MAMI when he said, “I got a call from the marketing person saying Kangana’s scandal is going on, tell Farhan to do a scandal. This is an actual conversation! Farhan has to have a scandal, otherwise our buzz won’t go up. I said ‘but what scandal?’ and they were like ‘do any scandal but we need it’.” (Also Read: Amidst Kangana vs. Hrithik, Farhan Akhtar bats for gender equality)

He added, “I don’t understand it at all. How can I approach Farhan and say ‘hey let’s do a scandal, otherwise no one will watch our film’.” This definitely is shocking. We have heard of filmmakers opting for ‘negative publicity’ to promote their film and not accept it, but here comes a man who reveals it outright that he was asked to create a scandal. We wonder what the marketing team and Farhan Akhtar have to say about this.

Inputs from IANS

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.