This Friday, Sidharth Malhotra and Sonakshi Sinha-starrer suspense drama ‘Ittefaq’ is up for release in cinema halls. So as to secure the suspense element of the movie, the makers decided on a special marketing strategy, by opting to not promote the movie, which is quite an unlike scenario. And since the movie is high on mystery, the makers are ensuring that there are no spoilers leaked whatsoever by the common audience or anybody else who watches the movie especially on the first day.
So, after actors Sidharth Malhotra and Akshaye Khanna did a video asking the audience to say a no to spoilers, Shah Rukh Khan, who is one of the producers of the movie has also shared a video wherein he has asked people to #SayNotoSpoilers. He has cited examples of movies like ‘Baahubali 2’ which had the crucial suspense element of ‘Why did Kattappa Kill Baahubali’ and also gave an example of a Hollywood movie ‘Gone Girl’. (Also Read: Spoiler alert: Is Sidharth revealing the climax of ‘Ittefaq’?)
Sharing the video, he wrote, “When you give out a spoiler, you become one! #SayNoToSpoilers and watch #IttefaqThisFriday”
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‘Ittefaq’ is an official remake of the 1969 movie of the same name which starred Rajesh Khanna and Nanda in lead roles. The movie stars Sidharth Malhotra and Sonakshi Sinha in main roles and will be releasing on November 3, 2017.
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