Shah Rukh Khan credits advertising for sustaining his career

Bollywood’s King Khan, Shah Rukh Khan is a multi-talented, articulate and a witty human being. Shah Rukh Khan has already spent over two and a half decades in the industry and like old wine, he keeps on getting better with age. Shah Rukh Khan, apart from being a great actor, is also a savvy businessman (co-owner of IPL franchise Kolkata Knight Riders and other business intersets) and now has said that advertising has played an integral role in career.

In an interview with The Hindu, he said,“If I have done ten good films in my career, the reason is that I did not pay attention to earning money through films. Advertising sustained me. It helped me concentrate on films, which is true even today.”

He further added, “I can go out and make the most expensive film in the country, knowing that God forbid, if something goes wrong, I can fall back on another business source.”

 

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And me also waiting for @aanandlrai film Title with the girls and the whole team. Happy New year all u very loved people. #Kal5BajeSRK

A post shared by Shah Rukh Khan (@iamsrk) on Dec 31, 2017 at 6:03am PST

Shah Rukh Khan’s last couple of films might not have worked at the box office, but as they say ‘form is temporary but class is permanent’. ‘Zero’ has already generated enough buzz. In the movie, he is playing the role of a dwarf and would be hoping that the film turns out to be a huge success at the box office.

Dhaval Mehta

I am crazy and obsessed with politics, sports and entertainment. A journalist, who is not afraid to give his opinion and believes in calling spade a spade. I like to think on my feet and come up with original, fresh and out of the box ideas.
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