Salman Khan’s ‘Jai Ho’ has found its way online within just days of its theatrical release. A pirated print of the film, which was released on January 24 this year, was uploaded on YouTube by a Dubai-based user on January 28. The video had 1,08,151 views till the time it was taken off by the video-sharing site on Saturday night. Maybe this is the reason for the movie’s under-performance at the Box Office.
According to sources, piracy is the major concern for big budget movies but this seems to be the quickest such pirated leak so far. Salman’s publicist seemed distressed and refused to comment, and sources say that the makers, too, are disturbed and believe this could be a reason for the film’s under-performance at the Box Office.
Trade expert Atul Mohan agrees, “If the pirated print of Jai Ho reached over 1 lakh views online, the film must have lost approximately 10-12 crore within four days.” Theater owners too are upset. “I only hope someone has the good sense to take it off,” said a manager of a leading multiplex.
Youtube officials remained unavailable for comment.