A sigh of relief for ‘Trapped’ as positive word of mouth leads to increase in number of screens

Rajkummar Rao-starrer ‘Trapped’ may have garnered positive reviews and wowed critics and niche audience all around, but the crude fact remains that the movie could not rake in much moolah at the box office owing to lack of mass appeal. However, now, there is a good news for the makers.

There has been positive word of mouth for the movie and this has led to increase in the number of screens where the movie had been released. Isn’t that great?

‘Trapped’ had hit the theatres along with Abbas-Mustan’s ‘Machine’ and Govinda-starrer ‘Aa Gaya Hero’, and was proving to be the weakest link, despite having the strongest storyline and performances. Seems like they are a step ahead now and those worries can be put to rest, for the time being.

In the words of Rajeev Chakraborty, CMO of INOX LEISURE LTD., “The fact that word of mouth publicity is one of the most influential marketability tools, is definitely an example put forward by the film TRAPPED. The movie, which is unique in its genre (India’s first survival-thriller), targeted the right audience with its promotions, by developing the right messages both offline and online. Word of Mouth definitely gave the recognition the film deserved.”

Shibashish Sarkar of Reliance Entertainment too added his exhilaration on the same. He said, “After receiving a great response from the critics, Trapped has been appreciated by the audience as well, over the weekend. It has been an encouraging trend, and we are thankful to our exhibitors for helping us with extra shows at these centers. We are happy to see this and hope the upward trend continues.”

Well, this certainly is good news for the cast and crew of the movie. Their hard work seems to be paying off as anyone who has seen the movie has nothing but good to say about it. (Also Read: ‘Trapped’ movie review: Raj Kummar Rao is spectacular in this gripping and poignant story)

Kadambari Srivastava

Grammar Nazi, word weaver, dreamer, bibliophile, technophile, caffeine addict, foodie, shuttling shopaholic! Mash it in a Bollywood recipe and voila! Pushpa, you’ve got her!