Ranveer Singh starrer ‘Simmba’, gets its title from Simba craft beverages

SIMBA, India’s emerging craft beverage venture owned by Sona Beverages Pvt. Ltd. has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the Ranveer Singh and Sara Ali Khan starrer ‘Simmba’ which released on 28th December 2018.

Director Rohit Shetty expressing his gratitude said, “We are thankful to Prabhtej for licensing SIMBA trademark for my film ‘Simmba’.” Talking about their association, Prabhtej Singh Bhatia, Founder & CEO, SIMBA Craft Beverages shared, “We are happy to license the usage of the name of SIMBA, our beverage brand to Rohit Shetty Picturez LLP. We are India’s most loved craft beverage brand and appreciate the craftsmanship of a director like Rohit.”

Founded in 2016, Simba is the first homegrown, family-run craft beverage brand in India by the company SimbaBrewery. In the span of three years, the brand has expanded to the popular destinations like Delhi -NCR, Bangalore, Goa and Mumbai. Unlike several other beer companies, they make their own beverage at their flagship brewery in Durg in Chhatisgarh. Instead of producing a beverage in bulk, they prefer to make it in small batches giving enough attention and focus to the recipe.

Well, we are pretty sure that both Rohit Shetty and Prabhtej Singh Bhatia must have been extremely proud of this association.

‘Simmba’ is on a record-smashing spree at the box office. The film entered the coveted 100 crore club on the fifth day of its release. Also, the film is the highest opening film of Ranveer Singh’s career.

Also Read: ‘Simmba’ box office report: Ranveer Singh starrer continues to roar and achieves THIS milestone

Pooja Sharma

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