Sonam Kapoor’s innovative strategy to promote ‘Neerja’ is worth applause

When you do something courageous it doesn’t mean that you are not scared. Being brave makes you really scared but at the end, you are doing the right thing. It seems the same feeling was felt by flight attendant Neerja Bhanot who set an example of bravery by saving 359 lives in return giving up her life during a hijack situation in 1986.

Bringing up this inspirational story on big screen was a difficult task but director Ram Madhvani took up the challenge and now he is ready for his film ‘Neerja‘ to release within a few weeks. Being the time left, the makers of this movie and actress Sonam Kapoor who is playing the title role are promoting this in full swing.

Since the topic of the film is to overcome fear, Sonam has got an innovative idea to promote this upcoming biopic of Neerja Bhanot.

The actress took to her social handle to post a new video where she is asking for a short video from her fans narrating one fear which they are trying to overcome in their lives.

She posted:

Hi everyone I often wonder how fear gave Neerja courage. I would love to hear your stories in 15 second Instagram videos. The most fascinating and touching stories will be posted by me, so that your stories can inspire other people to overcome their fears. You can be also be #Neerja. Use #fearvsneerja when you post!

A video posted by sonamkapoor (@sonamkapoor) on Jan 28, 2016 at 7:17am PST

Certainly, this can be termed as a brilliant idea to promote the movie with a good motive of getting to know some inspiring tales of those who are trying to let go those fears and be as brave as Neerja.

The movie ‘Neerja’ stars Shabana Azmi and Shekhar Ravjiani in key roles as well. It is slated to release on February 19, 2016.

Also Read: REPUBLIC DAY SPECIAL: SONAM KAPOOR VISITS NEERJA BHANOT’S SCHOOL FOR FLAG HOISTING

Amod Pandit

Quiet, resonant, and creative, he can be seen immersed in his own world, and puts in his heart and soul into the one passion that he has, Bollywood. His line for survival? Feel happy to be a part of it.