Raveena Tandon

Sony PAL, the new soon to go on air general entertainment channel from Multi Screen Media Pvt. Ltd., may have a Bollywood actress to endorse its content during the launch phase. If grapevine is to be believed, it could be the ravishing Raveena Tandon.

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Raveena is close to being considered to come on board as the official face of the channel, a reliable source told IANS.

The channel is poised to take Indian television by storm with a positive and upbeat programming mix of women-centric shows backed by progressive storytelling, highlighting the struggles and victories of women in today’s world.

“SONY PAL’s brand ambassador shall need to connect with their core philosophy of a positive outlook towards the different shades of life,” the source said.

The name of the ambassador will be locked and unveiled soon.

Inputs By IANS