Amitabh Bachchan

Megastar Amitabh Bachchan has asked other celebrities to do a due diligence before endorsing brands. Big B who has been endorsing a number of products revealed how a little girl’s question had made him realize that he should have learned all about the product before endorsing it. This had lead to him stop endorsing Pepsi. He told the audience at the Indian Institute of Management, Ahmedabad, comprising IIM-A students, faculty members and officials of Gujarat Tourism — a brand that Bachchan promotes.

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As per sources, Big B said, “I was confronted by a little girl who wondered why he promoted the soft drink that her teacher had branded as poison, the girl tossed the question to him during an event at a school in Jaipur. I could not reply immediately, but it made me feel, “this impression is on the mind of the people. So I stopped endorsing Pepsi. I tell this to my son Abhishek and to daughter-in-law Aishwarya also…if you have to endorse a product then you have to conduct your life in such a manner that it does not affect others lives.”

A spokesman for PespiCo, which owns the soft drink brand Pepsi, refused to comment on Bachchan’s remarks. The actor had featured in the Pepsi campaigns between 2002 and 2005.

Well Mr. Bachchan’s comments should serve as an example for a lot of celebrities who endorse brands that are not healthy and make children obese.