Sushant refuses a lucrative fairness cream endorsement deal. Find out why

Last year, when Abhay Deol had put forth his concerns over fairness creams, it led to a heated debate as he had picked pictures of various celebs like Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, and Shahid Kapoor to express his viewpoint.

Naturally, it didn’t go well with the celebs who had been promoting fairness cream ads and it led to a controversy. Now, actor Sushant Singh Rajput has taken a strong stand against fairness cream ads as he has refused a highly lucrative deal by a fairness cream brand.

https://www.instagram.com/p/BaO1OMNACas/?taken-by=sushantsinghrajput

A source says, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products.”

The source added, “As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out.”

https://www.instagram.com/p/BbhJtfug3eG/?taken-by=sushantsinghrajput

The actor was last seen in ‘Raabta’ and his upcoming movies consist of ‘Drive’, ‘Chanda Mama Door Ke’ and ‘Kedarnath’. The last one will mark the debut of Saif Ali Khan’s daughter Sara Ali Khan. (Also Read: Sushant Singh Rajput gears up to be a dacoit for his next ‘Chambal’)

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.