Sneha Shetty, who is Chief Assistant Director in Rohit Shetty Picturez recently launched single ‘Tanhaai’ featuring Tulsi Kumar. She has directed music videos like ‘Naagin’, ‘Genda Phool’ featuring Jacqueline Fernandez and Badshah and ‘Dil Ko Karaar Aaya’ featuring Sidharth Shukla and Neha Sharma.
While talking about the music video, Sneha told us, “We started working on the video two months prior to the shoot. The shoot happened at the end of September and during the lockdown, we were working through video calls, I and Tulsi were constantly talking to each other for two-three hours every day and planning things ahead. She had a vision in mind and that’s how we worked on the concept together. We shot for three days in Mumbai.”
On working with Tulsi, Sneha said, “I loved working with Tulsi. She is a very dedicated artiste and honestly, there are a very few artistes from whom you get to learn and Tulsi is one of them. It was a different experience for me. For the first time, it happened that the artiste was involved in each and everything. I loved she was giving her inputs. It always gives me enthusiasm when I get such artistes who give 100 % in the project. So I had a great time working with Tulsi.”
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Sneha’s ‘Naagin’ was a massive hit. When we asked her if the pressure rises after the first project, to which she said, “I think pressure makes you work harder. The moment you take things lightly, people will not like your work after that. I have learnt a lot from Rohit Sir over the years and I want to give 100 % to my music videos so that nothing is left out and audience like them.”
Sneha also said that creative process in films and music videos are very different. “In films, there is the entire pre-production like locking the script. But in music videos, first, the music is locked and then the script is made. After listening to the songs, I am asked what I think to do with the song. The first thought that comes to my mind after listening to a song is what I pitch. If the video comes from the first thought or emotion, then people can really connect to it,” she said.
Also Read: ‘Tanhaai’: Tulsi Kumar pours her soul into this rock-ballad